About Us

what we do

Experience is an invaluable care

i-Health is a digital healthcare platform dedicated to helping patients and their families access high-quality healthcare services in Bulgaria. Through personalised care coordination, trusted medical partnerships and innovative digital solutions, we make healthcare more accessible, efficient and patient-centred.

Our mission is to support both Bulgarian and international patients by providing reliable information, professional guidance and seamless coordination throughout their healthcare journey. Through our Personal Health Assistant (Medical Concierge) service, we help patients make informed decisions and access the right medical services with confidence.

i-Health is part of the SANOMA portfolio, a company committed to improving people’s lives by developing innovative healthcare solutions that strengthen collaboration between patients, healthcare professionals and medical institutions.

We work in partnership with leading hospitals, specialist clinics, medical centres, dental practices, diagnostic laboratories, online pharmacies and other trusted healthcare providers that meet high standards of quality and professional care. Together, we offer patients comprehensive healthcare solutions—all in one place.

Mission, Vision, Strategy

Our Mission

Our mission is to make access to high-quality healthcare services easier through personalised care coordination, professional support and digital solutions. We believe that every patient deserves clear information, timely guidance and confidence when choosing the most appropriate medical care.

Our Vision

Our vision is for i-Health to become a trusted partner for patients, healthcare professionals and medical institutions by building a sustainable digital healthcare ecosystem that makes healthcare more accessible, transparent and efficient.

Our Strategy

We achieve this by:

Developing innovative digital healthcare solutions;
Building partnerships with leading hospitals and healthcare professionals;
Providing personalised care coordination and medical concierge services;
Promoting prevention, health literacy and informed decision-making;
Continuously improving the quality and efficiency of the services we provide.

Team

Behind i-Health is a dedicated team united by a shared mission to make access to quality healthcare simpler, better organised and more personalised. We work in partnership with leading hospitals, physicians and healthcare professionals to provide expert coordination, an individual approach and support at every stage of the patient’s healthcare journey.

Svetlana Sabotinova

Svetlana Sabotinova

Founder & Managing Partner, i-Health
CEO, SANOMA Ltd.

Svetlana Sabotinova is the Founder and Managing Partner of i-Health—a digital healthcare platform established with the mission of improving access to high-quality medical services through personalised care coordination, innovative solutions and partnerships with leading hospitals and healthcare professionals.

With more than 15 years of experience in healthcare management, medical service coordination and digital health innovation, she is dedicated to developing patient-centred healthcare solutions that improve access, quality and the overall patient experience.

➡️ Learn more about Svetlana (button linking to Svetlana Sabotinova’s full profile)

Awards & Media Recognition

🏆 Winner of She’s Next by Visa Bulgaria – Season 2

📰 i-Health has been featured in Forbes, Capital, Dnevnik, OFFNews and Vagabond